The Rise and possible fall of Blackberry
by, 26-10-2011 at 11:09 AM (1391 Views)
The Rise and fall of Blackberry
Now some might say I’m an iPhone fanboi, so what if I am. We look at RIM (Research In Motion) the Canadian company which started the first line of blackberry back in 1999. Ok so they have been successful to this point but where does one draw the line when it comes to letting your consumers suffer the most. In September 2011, they face the biggest drop in their stock pricing that hit hard, which put them way under their all time high of what was just over $30 a share, to now where it settles at $22.57 a share.
The company is going to fall hard if they do not live up to the expectations of the consumer. Why charge a consumer to use a service, with which we as iPhone and Android users can get for little to nothing these days and still save a small fortune in the long run. I really think that RIM is looking for another cow to milk with them planning on releasing Blackberry X (BBX), the new OS that is said to change the way users see Blackberry. Right so now that RIM has FINALLY, decided to join the bandwagon of supply and demand when it comes to Smartphone, what’s next?
They have a lot to compete with, and if us as iPhone and Android users have full accessibility to our phones, what do you have to put on the table that we don’t already have RIM? I think it’s about time you guys really reconsidered your business strategy and start kicking people out, especially your “Market Strategists”, selling $100 (R700 give or take) worth of Apps is not enough, you can’t buy peoples’ loyalty. Yes so your stocks are falling quickly and people are pissed at you, maybe you should expose the truth, it may hurt but sometimes the truth does hurt, however you can still make a comeback from being honest to your most valued consumers globally.
In my humble opinion I would say to deconstruct that entire service you call BIS/BES, it’s pointless and is only costing money when instead companies want to save. Just open the service up to the world and stop charging for it, you make enough sales as it is from just selling the phone. Stop being so hard on yourselves for not meeting a target with which I might as was something ridiculous of and stop being greedy. The collapse of your network was Karma for being so damn greedy.
Google (Android) leads the worlds cellular market followed with iPhone standing at 27% and RIM down to 21.5%. You guys were the leading the cellular market and look at what greed has done to you. Change your style and give the people what they want, not what you want. This is how Apple and Google succeeded, by adjusting their ideas and using what the consumers had to add.