In a game as big as World of Warcraft, where there are so many different aspects and mini-meta-games, that there is a small slice or two for everyone.
Some people love the PvP, some love the endless hours or accomplishing raids, others enjoy collecting achievements, mounts or pets. I for one spend my time making gold.
World of Warcraft has a fascinating economy, that can be manipulated and played with for endless hours at a time.
I have not however, bumped into any other South Africans who have a similar such passion (although there is a very large such global interest).
I'm am 30, 000 gold away from being gold capped (which is 1 million gold minus 1 copper currently).