Going to make a pass by BTgames tomorrow and try find out how they're going to go about this. To be honest I don't want a bloody box delivered to my door- would rather have the key mailed to me, or be able to pick the box up at BTgames on Tuesday.
Ive been mailing Arena.net support for the past week trying to find out which region SA falls under and none of the 7 different people i have spoken to via email can give me an answer. Been asking cause i want the digital deluxe edition, so i dont want to buy it and then i cant play it.


This is some clarification, not much, but some, from their FB page...
Here are some answers and clarifications for you! First, if you purchase the game from https://buy.guildwars2.com/ you'll automatically be sorted into the right region.
And don't worry -- we want you to play with your friends wherever you are. This policy only affects where you can login from -- not which worlds you can access. People from NA will be able to play with people from EU at launch. We've got two datacenters -- one in NA and one in EU. Those who do not fall into either of those two regions will default to the NA datacenter.
Finally, we are aware that a lot of our players travel, and we are looking into a solution for you.
Hope that helps some! ~RB2
I read this as: if you are not in the EU region then you will default to the NA datacentre, that means us.Those who do not fall into either of those two regions will default to the NA datacenter.
I also read this as: if you are not in the EU region then you will be using the NA datacentre but can play on the EU world shard and if I understand the routing technology, it means you log into the NA datacentre, your data packets get sent to the NA datacentre then routed from there to the EU shard if you choose to play there. This means a double distance hop = even worse ping.
But hey, I might have it wrong.
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My 9 year old asked me "What should I be when I grow up daddy?"
I answered, "Happy".

