Last week Amazon.com launched Amazon Download, their new casual game download service where you can choose and download hundreds of games for just $9.99 each. You would think that would be a good thing but many casual game publishers are not happy with this new lower price point. VentureBeat reports that PopCap Games, one of the most successful casual game publishers (Bejeweled, Peggle and others) won't offer their games for the new Amazon.com service. Neither will iWin.com who found Amazon.com's pricing structure "completely unacceptable" for the service's launch, according to their production director Andy Hieke. For their part, Amazon.com's Ernie Ramirez states the lower price point was justified, saying, "It's our goal to bring a lot of new people to the space."