Analysts say Nintendo needs to move IPs to other devices

Make Nintendo titles non-exclusive to increase profits

April 27, 2012
Super Mario header

Nintendo is sitting gloomy today after the company posted its first annual loss – $531 million in the red. Most of the loss can be attributed to Nintendo’s handheld devices getting beaten out by smartphones and tablets in the mobile gaming sector.

Now, in the wake of this, many analysts are speaking out and saying if you can’t beat ‘em, join ‘em. In other words, Mario needs to be shimmying down pipes on your iPhone.

Nanaki Imazu, an analyst for CLSA in Tokyo, said, “Nintendo has to deal with the change and let Mario games be played on non-Nintendo devices. I think it will take at least couple of years to see that.”

Whether or not this is an overreaction remains to be seen, but it’s clear that the handheld market could be in some trouble as smartphone and tablet gaming continues to rise in popularity daily. With high-quality games being an almost incidental feature on devices such as iPhones, dedicated gaming devices begin to make less and less sense.

Nintendo isn’t budging however, having said multiple times that they will not allow their games on devices they don’t manufacture. Nintendo will now be looking to their Wii U launch to make up some of the losses, where price will be everything. This was demonstrated by the saving of the 3DS through a price slash last year. Turns out people like buying cheaper things more, go figure.

Imazu is advising a price point of $350, but does caution this would make the U a lot more expensive than its predecessor.

Source: GamesIndustry

Related articles

Nintendo lost over $500 million last year

New Super Mario Bros 2 coming to 3DS in August

Portable gaming console price comparison

Wii U Super Mario game announcement happening at E3

Nintendo reports “huge loss” in 2011, blames 3DS price drop

Tags: 3DS, headline, mario, nanaki imazu, Nintendo, nintendo losses, wii u

Shutterstock is the image partner of MyGaming – technology images can be found here

Poll

Should all downloadable content (DLC) be free?

View Results

Loading ... Loading ...

Latest News

MyGaming’s highs and lows of 2014

2014

2014 was a year of highs and lows at MyGaming – we take a look back at the year that was

Fastest SA broadband for gaming

Broadband Cables

Which connection gets you the best speed and latency? Find out here

The best PC exclusives around

PC Gaming

And, cue the comments

All Wii haters: this is what you missed out on

Nintendo-Wii-and-Wiimote

The Wii does not get much love on MyGaming, but it was a decent little machine

X

Newsletter Subscription

Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyGaming Newsletter:
Subscribe
X
bool(true)