Analysts say Nintendo needs to move IPs to other devices

Make Nintendo titles non-exclusive to increase profits

April 27, 2012
Super Mario header

Nintendo is sitting gloomy today after the company posted its first annual loss – $531 million in the red. Most of the loss can be attributed to Nintendo’s handheld devices getting beaten out by smartphones and tablets in the mobile gaming sector.

Now, in the wake of this, many analysts are speaking out and saying if you can’t beat ‘em, join ‘em. In other words, Mario needs to be shimmying down pipes on your iPhone.

Nanaki Imazu, an analyst for CLSA in Tokyo, said, “Nintendo has to deal with the change and let Mario games be played on non-Nintendo devices. I think it will take at least couple of years to see that.”

Whether or not this is an overreaction remains to be seen, but it’s clear that the handheld market could be in some trouble as smartphone and tablet gaming continues to rise in popularity daily. With high-quality games being an almost incidental feature on devices such as iPhones, dedicated gaming devices begin to make less and less sense.

Nintendo isn’t budging however, having said multiple times that they will not allow their games on devices they don’t manufacture. Nintendo will now be looking to their Wii U launch to make up some of the losses, where price will be everything. This was demonstrated by the saving of the 3DS through a price slash last year. Turns out people like buying cheaper things more, go figure.

Imazu is advising a price point of $350, but does caution this would make the U a lot more expensive than its predecessor.

Source: GamesIndustry

Related articles

Nintendo lost over $500 million last year

New Super Mario Bros 2 coming to 3DS in August

Portable gaming console price comparison

Wii U Super Mario game announcement happening at E3

Nintendo reports “huge loss” in 2011, blames 3DS price drop

Tags: 3DS, headline, mario, nanaki imazu, Nintendo, nintendo losses, wii u

Shutterstock is the image partner of MyGaming – technology images can be found here

Poll

Is gaming better than sex?

View Results

Loading ... Loading ...

Latest News

Intel’s Haswell-E 8-core i7 CPU – is it awesome?

Intel Haswell-E 5930K

We take a look at Intel’s new Haswell-E processor, and what makes it better than what you have in your PC today

LANs of September 2014

Lan and Router

Fancy a LAN? Let’s see who’s hosting what in September 2014

Behold the Games of September

dead rising 3

Plus, it’s Xbox One launch month ya’ll

Gargantuan gaming gear give-away

MyGaming Rebel Tech competition

Rebel Tech and MyGaming will be giving away a tonne of prizes to PC gamers over the next 5 weeks

X

Newsletter Subscription

Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyGaming Newsletter:
Subscribe
X
bool(true)