Zynga asks you to draw their advertising in Draw Something

In-game advertising becomes part of the game

May 5, 2012
draw something header

Global phenomenon Draw Something is one of the most fun things you can do for free. The Pictionary-esque game asks users to scribble drawings on their tablets and phones for friends and strangers, who then have to guess what the picture is.

And like most free things a ton of people look at, the real money is in the advertising. Casual gaming overlord Zynga, who recently acquired Draw Something (along with its developer, OMGPop), are planning to monetise the game in just that fashion by adding real-world products to the lists of clues for users to draw.

The NHL has recently signed up, adding puck, Zamboni, hat trick and slap shot to the clues list. In addition Zynga has also been adding the likes of Doritos, KFC and Nike.

Dan Porter, Zynga’s New York General Manager and VP-mobile said, “People loved to draw the Colonel and bags of Doritos.”

Zynga is also reportedly looking for brands to provide real rewards for success in the game, but this is yet to be confirmed. In terms of in-game advertising, it’s refreshing to see it in a way that’s actually fun rather than annoying.

Source: GamesIndustry

Related articles

Zynga acquires OMGPOP, back on top of Facebook

PopCap survey says social gaming up 71%

Pachter: Social gaming is not a bubble

Zynga launches its own gaming platform

Zynga accused of more copying

Nimblebit accuses Zynga of Tiny Tower plagiarism

Zynga assures investors they can double paying customers

Tags: active, Draw Something, draw something advertising, facebook, OMGPOP, Social gaming, zynga

Shutterstock is the image partner of MyGaming – technology images can be found here

Poll

Which PS4 exclusive are you most looking forward to?

View Results

Loading ... Loading ...

Latest News

SA gamers’ favourite fast foods

Junk Food

The MyGaming Lifestyle Survey 2014 reveals what local gamers fill their bellies with before going into battle

PS Plus – May’s free games

payday-2-featured-1

Come and see what games PlayStation owners are getting for free in May

Destiny gets new screenshots, videos, and website

Destiny Bungie News

Bungie has released new assets for its highly anticipated online FPS

Old-school PCs vs today’s smartphones

Old-PC-TRS_80Model1

Back in the 80s, PC gaming couldn’t have been that great – considering it was done on a 320×200 resolution screen

bool(true)