Zynga asks you to draw their advertising in Draw Something

In-game advertising becomes part of the game

May 5, 2012
draw something header

Global phenomenon Draw Something is one of the most fun things you can do for free. The Pictionary-esque game asks users to scribble drawings on their tablets and phones for friends and strangers, who then have to guess what the picture is.

And like most free things a ton of people look at, the real money is in the advertising. Casual gaming overlord Zynga, who recently acquired Draw Something (along with its developer, OMGPop), are planning to monetise the game in just that fashion by adding real-world products to the lists of clues for users to draw.

The NHL has recently signed up, adding puck, Zamboni, hat trick and slap shot to the clues list. In addition Zynga has also been adding the likes of Doritos, KFC and Nike.

Dan Porter, Zynga’s New York General Manager and VP-mobile said, “People loved to draw the Colonel and bags of Doritos.”

Zynga is also reportedly looking for brands to provide real rewards for success in the game, but this is yet to be confirmed. In terms of in-game advertising, it’s refreshing to see it in a way that’s actually fun rather than annoying.

Source: GamesIndustry

Related articles

Zynga acquires OMGPOP, back on top of Facebook

PopCap survey says social gaming up 71%

Pachter: Social gaming is not a bubble

Zynga launches its own gaming platform

Zynga accused of more copying

Nimblebit accuses Zynga of Tiny Tower plagiarism

Zynga assures investors they can double paying customers

Tags: active, Draw Something, draw something advertising, facebook, OMGPOP, Social gaming, zynga

Shutterstock is the image partner of MyGaming – technology images can be found here

Poll

Are you playing Destiny, or do you plan to buy Destiny?

View Results

Loading ... Loading ...

Latest News

This is why your Afrihost ADSL connection is slow

Afrihost-South-Africa-news

Many Afrihost customers are complaining about slow ADSL speeds and network problems – here is what Afrihost is doing

Civilization: Beyond Earth review roundup

beyond-earth

The scores are in for Sid Meier’s Civilization: Beyond Earth

Get in a PC time machine with 3D Realms

duke nukem forever

32 games, two decades of action, one gaming bundle

PlayStation 4 selling for R5,599 – but hurry

PlayStation 4 news

Kalahari has announced in an early-morning press release that it will be selling the standard PlayStation 4 bundle for R5,599

X

Newsletter Subscription

Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyGaming Newsletter:
Subscribe
X
bool(true)