Zynga asks you to draw their advertising in Draw Something

In-game advertising becomes part of the game

May 5, 2012
draw something header

Global phenomenon Draw Something is one of the most fun things you can do for free. The Pictionary-esque game asks users to scribble drawings on their tablets and phones for friends and strangers, who then have to guess what the picture is.

And like most free things a ton of people look at, the real money is in the advertising. Casual gaming overlord Zynga, who recently acquired Draw Something (along with its developer, OMGPop), are planning to monetise the game in just that fashion by adding real-world products to the lists of clues for users to draw.

The NHL has recently signed up, adding puck, Zamboni, hat trick and slap shot to the clues list. In addition Zynga has also been adding the likes of Doritos, KFC and Nike.

Dan Porter, Zynga’s New York General Manager and VP-mobile said, “People loved to draw the Colonel and bags of Doritos.”

Zynga is also reportedly looking for brands to provide real rewards for success in the game, but this is yet to be confirmed. In terms of in-game advertising, it’s refreshing to see it in a way that’s actually fun rather than annoying.

Source: GamesIndustry

Related articles

Zynga acquires OMGPOP, back on top of Facebook

PopCap survey says social gaming up 71%

Pachter: Social gaming is not a bubble

Zynga launches its own gaming platform

Zynga accused of more copying

Nimblebit accuses Zynga of Tiny Tower plagiarism

Zynga assures investors they can double paying customers

Tags: active, Draw Something, draw something advertising, facebook, OMGPOP, Social gaming, zynga

Shutterstock is the image partner of MyGaming – technology images can be found here

Poll

Is gaming better than sex?

View Results

Loading ... Loading ...

Latest News

The best PC exclusives around

PC Gaming

And, cue the comments

All Wii haters: this is what you missed out on

Nintendo-Wii-and-Wiimote

The Wii does not get much love on MyGaming, but it was a decent little machine

Non-gamer’s Christmas gaming gift guide

Cool santa christmas

Do you want to pick up a game for a friend this Christmas, but don’t know what to get? Let us help.

Best games of 2014

Dark Souls 2

Here they are – the top gaming titles across the major platforms for 2014

X

Newsletter Subscription

Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyGaming Newsletter:
Subscribe
X
bool(true)