Sony patents in-game advertising that pauses your game

The end of the world as we know it

May 26, 2012
Troll Face art header

Everybody hates advertising, unless it’s a Nando’s ad. But for most people, the banners that pop up in their free games, free programs, free videos and on every website they visit are a pain. But Sony’s recent patent may point to an even more annoying future.

Sony Computer Entertainment America has filed a patent for in-game ads that will actually pause in the middle of play.

Dreamt up in the dark, twisted mind of Gary Zalewski, the system works by suspending the “playing of the interactive content”, showing you how Sunlight is stronger than grease, and then resuming your game again. But hey it’s not all bad, you’ll get a warning your game is about to stop. The patent is officially described as follows:

“A method for use in advertising includes initiating playing of interactive content, suspending playing go the interactive content, displaying an advertisement, and resuming playing of the interactive content.”

It does note however that the ad should be initiated by a server, so that in a multiplayer environment one player would not be disadvantaged. So it doesn’t really matter if you on low health and about to heal when you start learning about “The Axe Effect”, because everyone got the deodorant education.

It’s probably safe to assume that this would form part of free-to-play style games, as putting this kind of horror into a game one had already paid for would cause the internet to implode from the sheer amount of simultaneous petitions started.

Source: Gamesindustry

Related articles

Zynga asks you to draw their advertising in Draw Something

Xbox Live video and TV apps to get adverts

Disgruntled ME3 gamer files false advertising complaint against EA

Tags: advertising, gary zalewski is the prime evil, headline, Sony, sony patent

Shutterstock is the image partner of MyGaming – technology images can be found here

Poll

Are you playing Destiny, or do you plan to buy Destiny?

View Results

Loading ... Loading ...

Latest News

Dragon Age: Inquisition pre-order price roundup

DAI-Combat

Dragon Age: Inquisition will cost you this many gold pieces

Top 10 most pirated PC games

Pirate flag

Over thar, on the starboard bow… it be a PC pirate

Beware of the GTA 5 PC, next-gen Beta

GTA 5 PC2

Rockstar has issued a warning to those looking to sign up for the GTA 5 beta

rAge 2014 – This is how big it was

rAge 2014

How many people attended, how many gamers lugged their PC to the LAN, and how much data was downloaded at rAge 2014

X

Newsletter Subscription

Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyGaming Newsletter:
Subscribe
X
bool(true)