Official MacBook 2012 recommended pricing for SA confirmed

Core Group, the Value Added Distributor for Apple in Southern Africa, has announced the recommended retail price guidance for the new range of Apple laptops.

“The new range will be available soon through selected Apple Authorised Resellers and Apple Premium Resellers,” Core said in a press statement issued today (14 June 2012).

Apple launched its “next generation MacBook Pro” and refreshed its existing line of MacBooks on Monday (11 June 2012) at its Worldwide Developer Conference event in San Francisco.

A 2012 MacBook in its default configuration would cost more-or-less the same in the US as its predecessor did, Apple announced. Only the 13-inch MacBook Air got a different price – a $100 cut from $1,299 to $1,199.

The MacBook Pro with Retina display was set to cost as much as a high-end 15-inch MacBook Pro in its default configuration.

Based on Core’s price guidance, however, this pricing trend doesn’t seem to apply to South Africa. The table below compares the previous pricing of a default configuration laptop to the newly announced pricing.

Product	Old price	New price
MacBook Air 11-inch 64GB	R9,999	R10,499
MacBook Air 11-inch 128GB	R12,999	R11,999
MacBook Air 13-inch 128GB	R13,699	R12,999
MacBook Air 13-inch 256GB	R17,399	R16,499
MacBook Pro 13-inch low	R12,999	R12,999
MacBook Pro 13-inch high	R16,599	R16,599
MacBook Pro 15-inch low	R18,999	R19,999
MacBook Pro 15-inch high	R23,999	R23,999
MacBook Pro with Retina Display low	N/A	R23,999
MacBook Pro with Retina Display high	N/A	R29,999

Core cautioned that these prices were recommended retail prices only and resellers are responsible for determining their own prices for the resale of products.

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Tags: apple, Core Group, headline, Macbook, MacBook Air, MacBook Pro, MacBook Pro with Retina Display