Kickstarter bans product simulations and renders

New hardware design guidelines require photos of working prototypes

September 21, 2012
ouya results may vary header

With more than US$8 million backed to the project, the Ouya console has been one of Kickstarter’s biggest celebrities – which isn’t bad going for a device that didn’t even exist outside of a 3D modelling application at the time, and may or may not exist even now.

That’s something Kickstarter plans to avoid in future, with new hardware design guidelines now prohibiting any simulations or renders of products, as well as a requirement that project creators be upfront about the risks of backing it.

Effective immediately, all hardware project creators must provide photos of the actual product, and demos must show only what the product is capable of doing at the current stage of development. The new guideline also bans multiple quantities of a product as a reward tier, as this could potentially overload production schedules.

All Kickstarter product pages now also include a “Risks and Challenges” tab, with a compulsory question for project creators: “What are the risks and challenges this project faces, and what qualifies you to overcome them?”

“We added the ‘Risks and Challenges’ section to reinforce that creators’ projects are in development,” wrote Kickstarter people Perry Chen, Yancey Strickler, and Charles Adler in a blog post about the policy changes.

“Before backing a project, people can judge both the creator’s ability to complete their project as promised and whether they feel the creator is being open and honest about the risks and challenges they face.”

If the Ouya Kickstarter campaign had launched under these restrictions, would it have been the same success? Maybe, maybe not. With no images or videos whatsoever, and a “Risks and Challenges” page that pointed out that the Ouya console was still just a concept on paper that might never actually go into production, I’m guessing probably not.

Source: Kickstarter

Related articles:

Obsidian CEO claims publishers attempting to exploit Kickstarter

Open-source controller gets a Kickstart

Quest for Glory creators to Kickstart new project

Project Eternity Kickstarter sets new targets

Planetary Annihilation destroys Kickstarter goal

Ouya startup feeling “a real responsibility to deliver” to backers

Tags: active, Kickstarter, ouya

Shutterstock is the image partner of MyGaming – technology images can be found here

Poll

Has the word "gamer" used to describe our common interests and sub-culture become irrelevant?

View Results

Loading ... Loading ...

Latest News

Powerful motherboards released in 2014

Asus Rampage Header

We’re all about those boards, those boards, no… damn, I suck at song writing

MyGaming’s highs and lows of 2014

2014

2014 was a year of highs and lows at MyGaming – we take a look back at the year that was

Fastest SA broadband for gaming

Broadband Cables

Which connection gets you the best speed and latency? Find out here

The best PC exclusives around

PC Gaming

And, cue the comments

X

Newsletter Subscription

Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyGaming Newsletter:
Subscribe
X
bool(true)