Nintendo UK confident they can match US launch success

“People are really excited about it”

December 1, 2012
black friday header

The Wii U has had a fantastic launch in the United States, and Nintendo’s head of consumer marketing at Nintendo UK, James Honeywell, has said that he is confident that the UK can mirror that success.

When asked if the Wii U’s UK launch could hope to come as strong out of the gates as it did in the US, Honeywell replied, “Absolutely.”

“The US has been a fantastic launch. Obviously that’s a much bigger market, and so they’ve got more stock, but we’re hoping for the same standard of success here in the UK.

“We’ve got a fantastic launch line-up, and we think it’ll be sold out in the first few days, if not the first few hours. But after that we’ve got really strong deliveries of follow-up stock.

“We hope to live up to the same kind of success with the Wii,” Honeywell added at last night’s midnight launch. “As you can see, people are really excited about it. Time will tell.”

According to Nintendo, 400,000 Wii U units have been sold during its first week of availability in the US. This number is also limited by the fact that the Wii U is simply out of stock, according to Nintendo of America president Reggie Fils-Aime, the console is “essentially sold out of retail”.

The Nintendo Wii was similarly hard to get hold of upon its release, and with it being the holiday season, it’s unlikely any of Nintendo’s “follow-up stock” is going to stay on shelves for long.

Source: CVG

Related articles

Wii U CPU and GPU clock speeds revealed

Wii U console – what’s the verdict?

Wii U launch games you should play

Wii U CPU is “horrible, slow”, says Metro: Last Light dev

Wii U console and games: official SA pricing revealed

Wii U will be sold at a loss

Tags: active, james honeywell, nintendo uk, reggie fils-aime, wii u, Wii U sales

Shutterstock is the image partner of MyGaming – technology images can be found here

Poll

Which PS4 exclusive are you most looking forward to?

View Results

Loading ... Loading ...

Latest News

The best movie character cameos in video games

Soul Calibur 4

There is something special about seeing your favourite movie character in a game, it makes you feel all warm and fuzzy inside

Metal Gear Solid 5 – done GTA 5 style

GTA Video

A homage to Metal Gear Solid 5, through the medium of Grand Theft Auto

Awesome gaming Easter eggs

Easter-eggs.jpg

What better way to celebrate Easter than to go on a gaming egg hunt?

Digital gaming deals this week

Sonic

Find a game to keep you busy this long weekend

bool(true)