Nintendo UK confident they can match US launch success

“People are really excited about it”

December 1, 2012
black friday header

The Wii U has had a fantastic launch in the United States, and Nintendo’s head of consumer marketing at Nintendo UK, James Honeywell, has said that he is confident that the UK can mirror that success.

When asked if the Wii U’s UK launch could hope to come as strong out of the gates as it did in the US, Honeywell replied, “Absolutely.”

“The US has been a fantastic launch. Obviously that’s a much bigger market, and so they’ve got more stock, but we’re hoping for the same standard of success here in the UK.

“We’ve got a fantastic launch line-up, and we think it’ll be sold out in the first few days, if not the first few hours. But after that we’ve got really strong deliveries of follow-up stock.

“We hope to live up to the same kind of success with the Wii,” Honeywell added at last night’s midnight launch. “As you can see, people are really excited about it. Time will tell.”

According to Nintendo, 400,000 Wii U units have been sold during its first week of availability in the US. This number is also limited by the fact that the Wii U is simply out of stock, according to Nintendo of America president Reggie Fils-Aime, the console is “essentially sold out of retail”.

The Nintendo Wii was similarly hard to get hold of upon its release, and with it being the holiday season, it’s unlikely any of Nintendo’s “follow-up stock” is going to stay on shelves for long.

Source: CVG

Related articles

Wii U CPU and GPU clock speeds revealed

Wii U console – what’s the verdict?

Wii U launch games you should play

Wii U CPU is “horrible, slow”, says Metro: Last Light dev

Wii U console and games: official SA pricing revealed

Wii U will be sold at a loss

Tags: active, james honeywell, nintendo uk, reggie fils-aime, wii u, Wii U sales

Shutterstock is the image partner of MyGaming – technology images can be found here

Poll

Is gaming better than sex?

View Results

Loading ... Loading ...

Latest News

Gargantuan gaming gear give-away

MyGaming Rebel Tech competition

Rebel Tech and MyGaming will be giving away a tonne of prizes to PC gamers over the next 5 weeks

Sony has a plan to draw Japanese gamers to PS4

PS4 PlayStation 4 news

Sony is trying to woo Japanese game fans to the PlayStation 4, and it has Dragon Quest up its sleeve to do it.

Alone in the Dark PC remake revealed at PAX

Alone in the dark

Atari has gone horror game crazy, announcing two new titles at PAX 2014

Sims and Sleuthing – games you can play this week

The Sims 4

Here are the new games you can play this week

X

Newsletter Subscription

Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyGaming Newsletter:
Subscribe
X
bool(true)