Square Enix pulls awful Hitman Facebook marketing campaign

“We’re sorry for any offence caused by this”

December 5, 2012
Square Enix Hire Hitman app

Just two hours after launching a “Hire Hitman” Facebook app that let users put out a (fake) hit on friends and family, Square Enix binned it and apologised to everybody because it was so, so bad.

What was so, so bad about it? Apart from the questionably hilarious “ASSASSINATION, LOL!” thing, the app required selectable target identification data like “her small tits” and “her hairy legs”, and reasons included “she’s cheating on her partner”. Once dispatched, the app would show the target a series of photos from their own profile before “killing” them. Questionably hilarious indeed.

In a statement following the app’s retraction, Square Enix said that:

“Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends. Those hits would only be viewable by the recipient and could only be sent to people who were confirmed friends.

We were wide of the mark with the app and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done.

We’re sorry for any offence caused by this.”

I’m not sure why they expected this to turn out any other way.

Source: Rock Paper Shotgun

Related articles:

Stripper upset at Hitman: Absolution

Petition launched demanding US government build Death Star

Man builds ark to survive December apocalypse

Tags: active, Hitman: Absolution, square-enix, wtf

Shutterstock is the image partner of MyGaming – technology images can be found here

Poll

Dota2 - is it too late for a noob to start playing?

View Results

Loading ... Loading ...

Latest News

Middle-earth: Shadow of Mordor local release date announced

middle-earth-shadow-of-mordor

The evil forces of Middle-earth will be yours to slay soon my precious

Greatest South Park gaming episodes

south-park guitar hero

I have a plan – we will go into the forest and kill boars. Lots and lots of boars

Survival and Scares – games you can play this week

The Last of Us - Re

Here are the new titles you can play this week

Nvidia GTX Titan Z is in SA, and costs more than your entire PC

nvidia_geforce_gtx_titan_z

Remember that sweet gaming laptop we featured that costs R40,000? This graphics card costs more than that

bool(true)
X

Newsletter Subscription

Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyGaming Newsletter:
Subscribe
X