Square Enix pulls awful Hitman Facebook marketing campaign

“We’re sorry for any offence caused by this”

December 5, 2012
Square Enix Hire Hitman app

Just two hours after launching a “Hire Hitman” Facebook app that let users put out a (fake) hit on friends and family, Square Enix binned it and apologised to everybody because it was so, so bad.

What was so, so bad about it? Apart from the questionably hilarious “ASSASSINATION, LOL!” thing, the app required selectable target identification data like “her small tits” and “her hairy legs”, and reasons included “she’s cheating on her partner”. Once dispatched, the app would show the target a series of photos from their own profile before “killing” them. Questionably hilarious indeed.

In a statement following the app’s retraction, Square Enix said that:

“Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends. Those hits would only be viewable by the recipient and could only be sent to people who were confirmed friends.

We were wide of the mark with the app and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done.

We’re sorry for any offence caused by this.”

I’m not sure why they expected this to turn out any other way.

Source: Rock Paper Shotgun

Related articles:

Stripper upset at Hitman: Absolution

Petition launched demanding US government build Death Star

Man builds ark to survive December apocalypse

Tags: active, Hitman: Absolution, square-enix, wtf

Shutterstock is the image partner of MyGaming – technology images can be found here

Poll

Has the word "gamer" used to describe our common interests and sub-culture become irrelevant?

View Results

Loading ... Loading ...

Latest News

Fastest SA broadband for gaming

Broadband Cables

Which connection gets you the best speed and latency? Find out here

The best PC exclusives around

PC Gaming

And, cue the comments

All Wii haters: this is what you missed out on

Nintendo-Wii-and-Wiimote

The Wii does not get much love on MyGaming, but it was a decent little machine

Non-gamer’s Christmas gaming gift guide

Cool santa christmas

Do you want to pick up a game for a friend this Christmas, but don’t know what to get? Let us help.

X

Newsletter Subscription

Name
Email *
Enter the following to confirm your subscription *
Captcha image


Free MyGaming Newsletter:
Subscribe
X
bool(true)