Free-to-play Call of Duty in the works
Activision eyeballs the free-to-play market
Speaking to Edge Online, Activision’s Greg Canessa said that the publisher is looking to make waves in the free-to-play market, with nothing less than a Call of Duty game.
Activision is currently trialling a free-to-play CoD game in the Chinese market, and if it proves successful, they will take it to the global stage, Edge reports.
According to Canessa:
“There are titles trying to break the mould, and in some cases it will be us trying to break the mould. There may be opportunities where we try and push free to play into other game genres. Clash Of Clans has done it, CSR Racing has done with racing, so I think it’s in our interests as an industry, and certainly in our interests as Activision, to broaden the canvas for free to play beyond the city building genre. And that’s something we’d love to be the thought leaders on and that we have some ideas around.”
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