BT Games launches XL store with sales special

East Rand Mall gets a BT Games XL store and a sales special to bring in the gamers

James Etherington-SmithJanuary 31, 2013

BT Games will be launching a new XL store in the East Rand Mall, Johannesburg, on Saturday 2 February 2012. A number of specials will be available on the day to mark the grand opening.

On top of the opening day specials, BT Games will be giving away a number of prizes, including SWAG such as branded game T-shirts, keyrings, beanies, DLC codes, and other goodies.

A spokesperson for BT Games told MyGaming that the stores feature more interactivity and attractions for customers above their standard BT Games store fronts.

At East Rand Mall BT Games XL there will be six TVs showing the latest trailers information on games and other products.

All major consoles and hand-helds will be on display so consumers can try their hands on the devices.

The store boasts 10 till-points, and BT Games said their floor-staff will be fully trained to inform customers on the products available.

On top of permanent store features, BT Games intends to partner with other consumer brands to showcase new products, such as their recent Nokia Lumia display.

BT Games will also be pushing to feature more game launches at their stores to foster the social elements of gaming.

Store-based competitions will also be part of the routine, such as recent Rocksmith and Forza Horizons competitions in which gamers could play the games in-store and be entered into a prize draw.