Activision Blizzard global domination continues
Activision Blizzard’s financial results end up better than they expected
Activision Blizzard’s fourth quarter and calender year 2012 financial results have been released, and the company reports a “better-than-expected” period. Bobby Kotick will now be able to finish carving his face into the surface of the moon far sooner than expected.
The mega-publisher generated US$1.7 billion in net revenue the fourth quarter 2012, while pulling in US$4.8 billion revenue throughout the calendar year.
“We are very pleased to report that Activision Blizzard delivered the best performance in its history,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “With better-than-expected net revenues, record operating margins and record earnings and over $1.3billion in operating cash flow, we continue to set the industry success bar.
Looking forward, the Activision Blizzard boss said that the company will continue to invest in [the] established franchises,” but will face a tough year-over-year comparison due to the “ongoing console transition” and “record-shattering success” of Diablo 3.
There were a number of selected business highlights for Activision Blizzard:
- In North America and Europe combined Activision Publishing was the #1 console and handheld publisher for the calendar year with the #1 and #3 best-selling franchises—Call of Duty and Skylanders.
- Activision Blizzard reported record digital revenues for the calendar year and was the #1 third-party interactive entertainment Western digital publisher.
- For the calendar year, in aggregate across all platforms in the U.S. and Europe, Activision Publishing’s Black Ops II was the #1 best-selling title in dollars and Modern Warfare 3 was the #9 best-selling title in dollars.
- In November 2012, Black Ops II became the first video game ever to cross the $1 billion mark in 15-days, eclipsing “Avatar’s” 17-day movie record.
- In both North America and Europe, Skylanders Giants was the #1 best-selling kids’ title in dollars for the fourth quarter. Additionally, for the calendar year, in North America and Europe combined, Skylanders Giants was the #5 best-selling game in dollars, and Skylanders Spyro’s Adventure was the #4 best-selling game in dollars.
- As of December 31, 2012, the Skylanders franchise has generated, life-to-date, more than $1 billion in worldwide sales,¹ and through January 2013, Activision has sold more than 100 million Skylanders toys worldwide.
- For the calendar year, Blizzard Entertainment had two top-10 PC games in North America and Europe. Diablo III was the #1 best-selling PC game at retail, breaking PC-game sales records with more than 12 million copies sold worldwide through December 31, 2012, and World of Warcraft: Mists of Pandaria was the #3 best-selling PC game at retail.
- As of December 31, 2012, Blizzard Entertainment’s World of Warcraft remains the #1 subscription-based MMORPG, with more than 9.6 million subscribers.
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