EA retracts “microtransactions for all our games” statement

EA backtracks on controversial statement

March 7, 2013
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EA has reversed the statement made by CFO Blake Jorgensen when he said that microtransactions would appear in all of the publisher’s future games.

Jorgensen has now said that what he meant was that microtransactions will appear in all of EA’s mobile games, not the entire console and PC upcoming lineup.

“I made a statement in the conference along the lines of, ‘We’ll have microtransactions in our games,’ and the community read that to be ‘all games,’ and that’s really not true,” he explains. “All of our mobile games will have microtransactions in them, because almost all of our mobile games are going to a world where its play-for-free.”

Jorgensen went on to explain that paid content (which he causes “extensions”) will become more prevalent in other EA games, and are not necessarily microtransactions.

“You’re going to see extensions off of products like Battlefield Premium which are simply not microtransactions,” he said.

“They are premium services, or additional add-on products or downloads that we’re doing. It’s essentially an extension of the gameplay that allows someone to take a game that they might have played for a thousand hours and play it for two thousand hours. We want to ensure that consumers are getting value.”

What do you think of EA’s business outlook? Do you like having the option for paid content to give you some special treatment? Let us know below and in the MyGaming forums.

More news from EA:

Micro-transactions coming to all EA games

EA scores a perfect rating for gay and lesbian equality

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EA marketing campaign designed to trick customers: developer

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Tags: active, Blake Jorgensen, electronic arts, micro-transactions, microtransactions

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