Xbox One pricing “isn’t ridiculous”: Microsoft

Microsoft believes that its giving you too much with the Xbox One price

June 18, 2013
Don Mattrick

Microsoft’s Don Mattrick hadn’t won the hearts of many gamers following his solution to Xbox One’s always-online requirements – now the Xbox boss has made a second attempt, saying that the company is “over-delivering value” with the Xbox One’s price tag.

“It’s a lower number than some of the analysts had forecast,” Mattrick said regarding the $499 pricing for the upcoming console.

“We’re over-delivering value against other choices I think consumers can get. Any modern product these days you look at it [and] $499 isn’t a ridiculous price point. We’re delivering thousands of dollars of value to people, so I think they’re going to love it when they use it.”

Another interesting mention was that Mattrick referred to the new Halo game, known as Halo One at the expo, as “Halo 5”.

A talking point of the interview is also the price difference between the Xbox One and the PS4, which Sony announced will be priced at $399. Mattrick emphasised the improvements to Xbox Live and its attraction as another reason for the higher price point.

Source: Bloomberg

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Tags: active, Don Mattrick, Microsoft, price, pricing, xbox, Xbox console, Xbox one

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