Retailers in the US continue to be strong at enforcing the
ESRB ratings when approached by children without a parent, according to the newest "secret shopper" survey by the
Federal Trade Commission. The FTC sent a number of children, aged 13 to 16, to stores to see if they could purchase games not suited for the game's rating. The results show that only 13 percent of those underaged teenagers were sold M-rated games by retailers, down from an already pretty low 20 percent from the last FTC survey.
By contrast, a whopping 64 percent of underaged teenagers were able to purchase music with its Parental Advisory label in the secret shopper survey. 38 percent of underaged teens were able to purchase R-rated DVDs while 47 percent of them were able to purchase unrated DVD movies. Finally 33 percent of kids were able to buy a ticket to an R-rated film in movie theaters.