If they only started from the beginning in making it possible in downloading a game through torrents (for the speed) and you paid say R50 to R100 a game, then I think they would have sold more... Make it easy and cheaper for us and you will sell more games.

Lets take "The Orange box" = R400
only 20k people bought it (for arguments sake)
That is R8mil from sales.

If it was R100 then 80k people must buy the game to get the same amount. But I think more would have bought it, if it was R100.