Modern Warfare 2 launch aims to eclipse Halo 3, GTA IV

[Dohc-WP]

Activision already has great expectations for Modern Warfare 2, but outselling all previous Call of Duty titles is just the beginning. The publisher has hired marketing firm TWBA/Chiat/Day and given it marching orders to deliver the "biggest entertainment launch of all time."

In order to accomplish this, MW2 will need to surpass some established launch sales triumphs. The first is Halo 3, with 1.7 million copies moved on day one in fall 2007. More recently, Grand Theft Auto IV took the title of "biggest launch" thanks to first day sales of 3.6 million units. At this point, we think Activision needs to be less concerned with its game being huge -- it will be -- and more focused on ensuring PSN and Xbox Live don't utterly die when it hits stores November 10.

[Maplassie]

yeah read this aswell. Look the game IS Going to be big, no question. But IMHO wont come near GTA or gheylo for launch target sales.

[OmegaFenix]

The game will be huge with fans of MW but i don't know how many new players it will pull. WOnder if BT games hav organised something for launch date?

[Dohc-WP]

The game will be huge with fans of MW but i don't know how many new players it will pull. WOnder if BT games hav organised something for launch date?

screw bt games im importing my copy for much less

[Maplassie]

I did the BTGames thing cause my friend is a manager there, an another friend's wife works for them. Eventhough their service is up to crap lately, I still support them whenever I can.

[Weasley]

Me cant wait any longer hopefully the new diretx11 will be out by then

[Dohc-WP]

I did the BTGames thing cause my friend is a manager there, an another friend's wife works for them. Eventhough their service is up to crap lately, I still support them whenever I can.

i only buy preplayed titles from bt ! nothing else

[SpoOkie]

I've never supported BT games and never will. I was looking for a logitech G5 mouse they had it, for R999!!!!!!

[Deceptor]

Can't wait for Nov 10!!

[Isengard]

They have bold aspirations but well within the realms of possibility.