It seemed odd that a company like Crytek would produce a free-to-play first-person shooter for PC and only talk about how it's going to be available in China. The powers that be are now discussing further plans: Warface "will hit the Western markets in 2012."

Short story even shorter, they are starting with Asia to gain experience in the market, which can then be used to (in theory) better the product we receive. Sounds like a plan.

The amount of games coming out with this business model is rapidly approaching absurdity, yes. But it's not every day you see a title with so much attention to detail; Crytek has the technology to make it rain men, after all.
http://www.destructoid.com/crytek-br...Destructoid%29

Crytek presents Warface, a free-to-play online game for the PC. Warface is an historical first for Crytek and a company milestone. Developed from scratch and designed especially for this innovative release format, Warface is a showcase for truly next-gen visuals and production values that have so far been witnessed only in full priced retail games.

“With Warface we aim to become the next-gen of free to play shooters that are on par with traditional AAA games in terms of quality. We have the team and technology to make it happen and are starting with strong partners in Asia to ensure we gain experience with the free to play business model”, said Cevat Yerli, CEO & President of Crytek. “It’s the next logical step for us to bring this new IP to a global audience and thus to our worldwide community.”
http://www.warface.com/

looks exciting