He theorised that, if he had some way of knowing about other nearby car enthusiasts, or upcoming events based on his passions, “my life would be a lot more interesting”.
“How do we expose you to these events, these things? How can we make a system that understands enough about you and gives you situational awareness? It could take into account what time of day it is, where you are, how much money is in your pocket. Imagine if you could open Google Maps and it shows you things that are interesting to you on the map.”