For me. I just think they should make the game more fair.
Put in simple terms: What you Put in - Is Not What You Get Out!
Many a times, I absolutely HATE the game. I loose games that I am not supposed to loose.
When you here them say - "There are games they (your team - essentially - YOU) have played worse and won", it means the AI screwed you and your were just not meant to win that game.
I just want the EA Sports people to stop messing with the AI and make it really intelligent and not scripted.