You guys are missing the point, there are retailers that put a incredibly small mark up on their products, again I am not mentioning names, but you just have to google and you'll see. Also if you have retailer telling you that they won't swap a drive with some bullshit excuse, Use www.hellopeter.com and complain about it. Its you're own fault for just accepting it, fight for what's rightfully yours.
I add such tiny mark ups that I sometimes break even when building a pc, and I don't mind. I am happy that my customers get great service and great prices. Which almost always means more business from them or their friends and family.


