On the other hand, it’s linking that gun with violent and aggressive behaviour.
And by "violent and aggressive behaviour" they mean "the shitstorm that'll ensue the next time gaming gun violence is in the media".

I think part of the problem here is that gamers and game companies are too quick to vehemently deny involvement whenever some kid who owns a PlayStation shoots someone in the face for realsies. While I'm definitely not agreeing that games are in any way responsible, I can understand how it looks to those pointing the finger.

Playing the blame game is just making things worse for us, EA.