Xbox one revealed, next-gen console from Microsoft

[Dohc-WP]

I think they couldn't also go much further with the 360 thing. Actually 360 is even a dumber name when you think about it.

When they released the 360 they didnt want to call it xbox 2 as the playstation was already on its 3 iteration (why do you think the PES games are also using the same naming strategy as the fifa games these days cause eg, fifa 07 sounded better than pes 6 etc.), thus they decided to call it 360 as game console that gives you the best experience right around ie a circle is 360 degrees

with xbox one they dubbing it as the ONE device that you will only need in a living room.