But thats my whole point. He's going to make money in the short term, but in the long term he's running the company into the ground. The point that one article made about him snuffing out creativity is particularly important. People will stop buying their games if they continually fail to innovate. Who really wants to play the same s*** over and over and over again? I know most consumers actually fall for it, but eventually people wise up. And when that happens, you better have an exit strategy for your firm, because revenue is going to start dropping like a stone.