Thinking back to when I started gaming, I borrowed a lot of games from friends, and I often got their thoughts on different games/companies when I did so. Those new gamers will still read reviews, and still speak to their friends who game as well. Word of mouth is a very powerful force in marketing, and when that word of mouth is negative, you're going to really struggle to get new customers. Also, I'd be interested to see how long the trend of gamers doubling every year continues for. There are only so many people in the world...




