Quote Originally Posted by Graal View Post
Don't underestimate how important traffic is to an online retailer. Sell x amount of copies at a loss and the rest at normal prices. As long as people come to your store.

GMG regularly sells preorders for much lower than $60. I doubt they're contravening any distribution deals if they've been doing this for so long.
I'm sure traffic is very important, but you can be competitive without making a loss. Digital retail economies aren't my thing so I can't say for sure either way.

As for the contraventions of the distributions agreement, I was referring to the reselling of retail keys, not the sub-$60 prices, but again, I'm not an expert. It just seems plausible that there could be something dodgy there what with there being so many legal grey areas with digital retail stores.