Nintendo always feels pressure to make sure that we're giving consumers a great gameplay experience. That doesn't change from one platform to the next, and one game to the next. That quality bar is always there. That's our North Star: doing right by these games, and characters, and consumers that have helped build those franchises in the first place.
I would agree that our decisions are made by developers. Mr. Iwata and Mr. Miyamoto, being developers, approach this question first and foremost whenever they make a decision: 'Is it fun?' Most executives don't ask that question first, in terms of all the considerations they have. If a game is going to be shipped by Nintendo, it has to be fun.
We think that bringing innovation and new gameplay mechanics to the experience is the way to go.
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I never really thought about it this way. Do developers run Sony gaming and Microsoft gaming?