
Originally Posted by
James
There's a lot of negotiation that goes into distributors bringing the games into the country. The publisher obviously sets the price, but they must assess how the market will react to the prices and therefore try to keep things reasonable in order to make the games saleable.
Established relationships with importers/distributors such as Megarom also helps that along. Megarom takes on the risk of bringing the games in when they secure a shipment price. They must also assess if they will be able to sell enough at their price to break even and then make profit.
Retailers can be a bit of a different story though; some might keep game prices down as a marketing strategy. A signup on a shopping site is very valuable, and a smart way to get signups in a high income tech-savvy bracket is to entice gamers with good deals.