Why not just provide more data free, and let me choose how to use it, instead of having tons of free minutes and smses?
I have 1200 free minutes on my contract atm, whilst I hit my data 'cap' every single month. In the day and age of smartphones, this lack of focus on data is bizarre.
Also, and this is probably a pipe dream, but some more transparency on the actual ultimate cost of the handset would be great. I'm not going to get a fancy contract if, in the end, it turns out that my handset costs two or three times more than it would if I bought it cash.


