So its more like a collectors item, i think to them its like cars, houses and clothing , they feel more important owning it and it gives him or even his company publicity to buy something as expensive as this. Its also about brag rights when around his friends.
I might have to buy a bottle of whisky after all this posting but it wont cost 6.8 million Rand. I had a buddy who would drive around with a crate of Black Label quarts in his boot, those were the days.