Atari targets gay and lesbian gamers in comeback plan

[qornea]

capitalising on rapidly growing markets

I remember writing an (unpopular) column about this.

Targeted gaming does not spell good news in my books. Good games are good games irrespective of who they target. The change to be inclusive to different demographics doesn't require a forced, targeted approach in my opinion - it should evolve through more diverse and more complex narratives and themes.

I'll reserve any specific comment until we actually see what Atari does, but a 'game with LGBT representation' and a 'game for LGBT gamers' are two very different things - the latter of which is...troubling.

Still, I guess it's a positive move for a company to acknowledge that these markets exists. I just hope it's handled well.

[to0kenZA]

I remember writing an (unpopular) column about this.

Targeted gaming does not spell good news in my books. Good games are good games irrespective of who they target. The change to be inclusive to different demographics doesn't require a forced, targeted approach in my opinion - it should evolve through more diverse and more complex narratives and themes.

I'll reserve any specific comment until we actually see what Atari does, but a 'game with LGBT representation' and a 'game for LGBT gamers' are two very different things - the latter of which is...troubling.

Still, I guess it's a positive move for a company to acknowledge that these markets exists. I just hope it's handled well.

Sigh, this actually annoys me somewhat... Targeted games..really?

You'd begin to wonder who the immature ones really are- the gamers or the devs? Can they really not come up with a better plan than this? How about, make a great game and become great again? These developers are really starting to become rather silly..