I don't think update size is necessarily such a big problem for most people. What is problematic is that a simple box cannot provide all the information necessary to convey exactly what Early Access is and how it works. You're telling people your game is Early Access, but they need to actually go to Steam to see what exactly Early Access entails.
This again takes us back to the uninformed majority/informed minority thing we were discussing in the Watchdogs thread. This is simply taking advantage of gullible people, who are a lot more numerous in the physical retail sector.
Early Access is a blank slate. Steam's terms state that the game can change entirely throughout its development and even that the developers are under no obligation to finish the game. You buy it as-is and that's the end of it. The developers are under no obligation to add anything past your purchase date. Steam won't do anything if these people decide to stop development tomorrow. Are retail customers going to be made fully aware of this when they purchase it?
Nail on the head.
This is a crummy move by a developer who has already made a series of crummy moves.





