No one is immune to memetic charity, which is why Ubisoft CEO Yves Guillemot and Ubisoft EMEA executive director Alain Corre are seen below the break enduring a frigid deluge in front of Notre Dame cathedral.

Guillemot and Corre are taking part in the ALS Ice Bucket Challenge, a stunt in which the notable (and not so notable) video themselves having ice water dumped over their heads and/or donate money to the ALS Association, a non-profit dedicated to battling Lou Gehrig's Disease. Since this is an Ubisoft production, however, the two executives tapped some of the publisher's most famous characters to join in the footage, including Watch Dogs lead Aiden Pierce and Assassin's Creed: Unity protagonist Arno Dorian. And of course, there's the Rabbid who is doing an admirable job of behaving, despite his species' tendency toward chaotic, madcap hijinks.

In keeping with tradition, Guillemot and Corre have nominated three others to film their own Ice Bucket Challenge videos: Sony Computer Entertainment president and Group CEO Andrew House, Microsoft corporate vice president Phil Harrison and legendary Nintendo game designer Shigeru Miyamoto.

Source: Joystiq