I have checked my email and it just says borderlands, nothing about DLC.
I think I have been dooped. The advert was misleading, it said BORDERLANDS ON SALE AND ALL DLC which led me to believe I was buying borderlands AND ALL DLC......not just fucking borderlands. Its seems that the DLC was a separate purchase. That's another $30 now. Fuck that. fuck you steam. Burn in a fire!
/goes and downloads borderlands off piratebay