In November 2013, rumours began circulating that Sony bought the rights to the franchise from Activision.[33] Speculations have been fueled after the release of PlayStation 4's #4ThePlayers campaign, featuring a road sign of a bandicoot, with an arrow pointing towards the orange diamond logo of Sony Computer Entertainment.[34][35] It was also noted by publications such as IGN that Crash had been removed from Activision's official website,[36] which would seem to add further credibility to the rumor. However, shortly after, an Activision representative told Game Informer that "[Activision still owns] Crash Bandicoot and we continue to explore ways in which we could bring the beloved series to life".[37]
In July 2014, Sony Computer Entertainment CEO Andrew House revealed that reviving the Crash Bandicoot series is something that they have been thinking about, saying "It's never off the table.", and Naughty Dog also revealed through an IGN interview the possibility that they may revive both the Crash Bandicoot series and the Jak & Daxter series