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I realise this is the unpopular opinion, but I am glad they changed it. It's not because I am offended at the sight of a bare ass, but rather because it supports the notion that people that play games are pubescent white boys who live in their mother's basements. I'd really like that idea to start going away. I suppose this ties into the arguments for changing the poster to make it more inclusive, so indirectly I support that idea too.
It seems very likely that this was done as a publicity stunt though as the article mentions, which I think is pretty cheap.