Destiny: The Taken King's trailer in the West vs. Japan

[gr33nFIEND]

Destiny: The Taken King's trailer in the West vs. Japan

We all know that cultural differences and idiosyncrasies produce very different marketing campaigns, take these Destiny: The Taken King trailers as an example.

[Space_Chief]

Destiny: The Taken King's trailer in the West vs. Japan

We all know that cultural differences and idiosyncrasies produce very different marketing campaigns, take these Destiny: The Taken King trailers as an example.

Japanese ad is better. Seems to innovate. And it's not as if Japanese ads of the sort produced for the US would not work.

Note also that the US ad had characters with a US demographic - a white dude and a black dude. That would be out of place in Japan (and most places in Asia) and would be US centric.