It's not only Ubisoft who is heading towards software-as-a-service platform. The latest victim of DRM are C&C:4 fans who can't even play the game that they payed $50 for. I don't really understand these companies. I mean, they have some great games that have freemium business models that are thriving by literally giving them away. And yet they don't see pirated games as demos and low cost marketing expense. Besides, those who will buy the game will buy it and those who can't will not buy it no matter what. DRMs are just punishing those legit users who are actually supporting them. Besides, with the advent of multi-player centered games, who wants to play pirated single player anymore? ^^ All the fun is in the multi-player aspect which gives players hundred of hours of gameplay compared to single player which could at the least provide several hours of fun.