Seriously, if this episode doesn't get people boycotting Activision's titles, what will?
We all have a very well developed opinion (a low one) of Kotick by now, and his views on gamers in general bears this out - he views us as nothing more than a market to be fleeced for as much as possible as quickly as possible.
If these two start up a new studio (and I'm sure they'll start it with a full staff too - wanna hedge bets on the remainder of IW jumping ship?) I'll be backing them all the way.