Quote Originally Posted by Glordit View Post
Reference cards should be at that price point. How ever board partners will put on custom coolers and charge more.

*EDIT*
// Snip pic

A leaked image of a XFX reference RX480 but it's clocked higher (1288) so it could be more than the RRP. The cards are also a lot cooler according to some sources and leaks to a reference cooler should be more than enough.
http://videocardz.com/61147/xfx-rade...1288-mhz-clock

Additional EU pricing

https://www.reddit.com/r/Amd/comment...50_480_209249/ - However there is specualtion as to weather it's including TAX or not. Also that the prices are inflated because it's from a system builders website. Not a e-tailer.
I think we'll see a similar situation as with the 1080 and 1070 launches where prices are out of sync (initially at least) as to what was announced, with the manufacturers and retailers trying to cash in on high demand and low supply.