It's the sense of the achievement of being able to do something that is very difficult or next to impossible; like people who scale Mt. Everest or people who try to crack supposedly uncrackable safes. When somebody says that something can't be done, or in this case cracked, you can be sure that there will be people who will want to test that theory or take on the challenge of trying to beat it. It's like the real life version of this:
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