Why 2016 may be the last time we see Black Friday

[mottamort]

How would you have presented the title? I'm not trying to be dickish, I'm genuinely curious about the perception of click bait titles on articles with genuine content, and how people regard the article if they perceive the title to be clickbaity.

Well show me where in the article it states that there will be no form of Black Friday next year. Title HEAVILY implies it will be completely done for this year ("last time we see Black Friday"). That simply isn't the case. The article just speaks about Black Friday, a bit of its origin, and how companies are tweaking it and some are looking to use it more/less in the future.

So: Article title makes statement that is large and bold, and is simply not what is in the meat of the article <-- click bait


EDIT: I also have to point out the actual article title is not even the same one as the MyGaming title. They deliberately changed it...the ACTUAL article title is: Is Black Friday a thing of the past?

That is an entirely different title than "Why-2016-may-be-the-last-time-we-see-Black-Friday"