Why 2016 may be the last time we see Black Friday

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Well show me where in the article it states that there will be no form of Black Friday next year. Title HEAVILY implies it will be completely done for this year ("last time we see Black Friday").

Litterally the second paragraph:

...as more retailers downplay its significance as just another Christmas shopping day...

and again later:

often still offering the especially steep discounts to lure customers but also on the day before and, in Walmart’s case, online for the first time.

implying that Black Friday will be spread into the days and week surrounding it, thus killing off Black Friday.

So: Article title makes statement that is large and bold, and is simply not what is in the meat of the article <-- click bait

Well, I disagree with this, but I understand that with that opinion the title could be seen as click bait. When I asked the question, I was wondering exactly this; I saw a well sourced, interesting article, while typically "click bait titles" implies pointing to a listicle or some article with little substance, neither of which The Conversation has ever been guilty of.

EDIT: I also have to point out the actual article title is not even the same one as the MyGaming title. They deliberately changed it...the ACTUAL article title is: Is Black Friday a thing of the past?

That is an entirely different title than "Why-2016-may-be-the-last-time-we-see-Black-Friday"

I have no problem with this, as I could easily see someone shout plagiarism or laziness had they not changed the title!
Thanks for answering, it's enlightening seeing others' opinions.