Raru reveals the incredible numbers behind its Black Friday Sale

[DieGrootHammer]

Not in particular, just wanted to let them know too that it's all much appreciated.

I'd like to take the question opportunity for a few questions:
[MENTION=24439]Raru[/MENTION] [MENTION=1031]RenierZA[/MENTION]

It looks like traffic this year was insane for Black Friday. Do you guys think this is due to an increase in more people turning to online shopping, or because of the fact that there was more excitement around Black Friday deals this year?

Follow up on that questions, was most of the sales made by first time buyers/new registers to the site?

Which specials batch was the most popular on the day?

[Dohc-WP]

Impressive article Kudos !

Wonder what went on behind the scenes at takealot's side

[B1nary]

yes this was a good Read, well done indeed.

[Raru]

We did post a link of what items sold the most on BF. [MENTION=1031]RenierZA[/MENTION] would need to look into the sales data to answer the other quesions.

https://raru.co.za/news/3359-raru-bl...6-best-sellers

[RenierZA]

The most popular batch was the 8am to 10am batch, with the 11am to 2pm batch following close behind.

About 40% of all sales on Black Friday were from first time buyers.

[Avatar]

About 40% of all sales on Black Friday were from first time buyers.

Wow, that's impressive. Clearly your marketing group did something right. [MENTION=9789]DieGrootHammer[/MENTION]: Did the groups that feed you numbers report back anything interesting? Just from keeping eyes and ears open, this year's BF seems to have been a lot larger than last year's, and the discounts seems to have been a lot deeper in general.

[DieGrootHammer]

We did post a link of what items sold the most on BF. [MENTION=1031]RenierZA[/MENTION] would need to look into the sales data to answer the other quesions.

https://raru.co.za/news/3359-raru-bl...6-best-sellers

The most popular batch was the 8am to 10am batch, with the 11am to 2pm batch following close behind.

About 40% of all sales on Black Friday were from first time buyers.

Cool thanks for the answer guys. I'm glad that there was so many first time buyers. Hopefully the'll become reoccurring buyers. It's interesting to see the slow progress of shopper change in SA from normal brick-and-mortar stores to online stores. I see more and more people I never would think about buying online getting packages sent to them.

[Raru]

From my years of being in ecommerce, November was normally the best month for online sales, closely followed by December. And this was even before we had events like Black Friday to drive extra sales.

[Crzwaco]

From my years of being in ecommerce, November was normally the best month for online sales, closely followed by December. And this was even before we had events like Black Friday to drive extra sales.

Awesome figures and details

Yeah Normally people buy xmas presents this time of year since well who really wants to go into shops with the que and people yuk.

Just wish there was better star trek merc

[Jan]

Awesome! Welcome to [MENTION=24439]Raru[/MENTION], and happy to see you delurk [MENTION=1031]RenierZA[/MENTION]