EA always eager to work on new IPs

[Jeremy]

EA’s Soderlund: “The day we stop thinking about new things is the day I leave”

Top exec stresses the importance of new IP

 

[Graal]

What a goddamned retard.

citing Battlefield 3 and Need for Speed: Most Wanted as examples of allowing developers the freedom to innovate.

Bwahahahaha!

But look at what EA has done with Battlefield 3. We said, here’s a game that looks like nothing you’ve seen before. We looked at animation, we looked at audio, we looked at audio, we looked at every single part of the visual experience and we said: how can we change this? I think if that’s not innovation, I don’t know what is.”

OMG, I'm going to die here! His idea of innovation is pure aesthetics? Ah, this guy is a hoot.