A big part of football is the fanfare, otherwise most fans wouldn't converge on the big clubs and the big leagues. This is where FIFA 17 decimates PES 2017. Graphics are better, licensing is incomparable, crowd noise is immense, commentary is way better and in general the presentation imitates real football far better. Whether you're playing career mode or online modes, each game feels much more real than PES. It's easy to understand why FIFA is the choice for most of us.
The new Journey mode is just the icing on top. If EA fleshes it out properly for FIFA 18 (and I'm sure they will), it will be a serious cloud hanging over PES. Even in it's current implementation it's pretty cool.