I seriously cannot decide if it's for real or not. I mean, it's so obviously and outrageously terrible, but one must remember the awesome power of the Dunning-Kruger effect.
A lot of decent kickstarter projects are having a hard time atm. There's simply too much noise now, that's the problem when something like this becomes popular and everyone starts doing it.
For instance even the South African made Rookskeep is barely getting any attention.
It's the first time I hear of Rooks Keep. It looks pretty cool. Shouldn't they contact sites like MyGaming to get some publicity? If there was then I apologise since I missed it.
But one of the most important things of new games is publicity. We can't back it if we don't know about it.
I'm probably going to do a search now though and find tons of stories and threads hehe.