Next-gen consoles can't match PC power, says Nvidia

As I understood it its largely a question of engineering resources.

You've got finite engineering resources & you believe the future lies in mobile devices. Now someone asks you to commit a portion of those precious resources for multiple years to a direction that isn't "the future". Oh and margins are tiny.

I'm not surprised at all that the told them to get lost. There also seem to be a few technical reasons
http://www.forbes.com/sites/patrick...ns-microsoft-and-sony-chose-amd-for-consoles/
 
the fact that in making console chips would eat into their plans of making their own Shield consoles and maybe even affect the deal with Valve new SteamMachine somehow. Its a case of their production capacity could only target consoles or their plans and not both. Known consoles with a sure sale but low profit or own consoles with high margins.

Shield is a reference design, though, someone from team Green said at one point that they didn't expect a lot of Shield sales because it's a halo device, something to inspire other manufacturers to build something similar.

In any case, Nvidia alternatively could have licensed out the Kepler technology to Sony once again, just like they did with the PS3. So it would at least have yielded some profit for them.

You've got finite engineering resources & you believe the future lies in mobile devices. Now someone asks you to commit a portion of those precious resources for multiple years to a direction that isn't "the future".

I'm not surprised at all that the told them to get lost. There also seem to be a few technical reasons
http://www.forbes.com/sites/patrick...ns-microsoft-and-sony-chose-amd-for-consoles/

I see what you mean and I did not know until now that ARM was actually considered and thoroughly tested! I would be interested to see what kind of performance was yielded by their prototypes. I also guess my theory with Tegra 5 would have been impossible anyway, Nvidia only showed working Tegra 5 hardware about two months ago.
 
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